Dynamics 365 Customer Insights Platform Specialist

Overview

The client is enhancing its global marketing technology ecosystem and is seeking a highly skilled Dynamics 365 Customer Insights (Marketing) Platform Specialist. This role requires a strong blend of marketing expertise and hands-on technical experience within the Customer Insights platform.

The selected candidate will take ownership of the platform at a global level, ensuring effective utilization of customer data, segmentation strategies, and marketing automation capabilities across multiple markets.

Key Responsibilities

Global Platform Ownership

• Take full responsibility for the client’s global Dynamics 365 Customer Insights (Marketing) platform
• Establish and maintain platform configuration, governance standards, and best practices
• Ensure the platform enables scalable, consistent, and data-driven marketing initiatives across regions

Customer Data & Journey Management

• Actively work with customer data models, segmentation strategies, and journey orchestration
• Maintain a unified and structured view of customer data across all marketing touchpoints
• Implement personalization, automation triggers, and targeted audience strategies

Campaigns, Events & Feedback Management

• Provide guidance on campaign setup and continuous (“always-on”) marketing workflows
• Support event-related marketing activities, including communication flows and engagement journeys
• Facilitate feedback mechanisms using Customer Voice, including surveys and customer insights collection

Market Enablement

• Serve as a subject matter expert for regional teams utilizing Customer Insights
• Conduct training sessions and provide ongoing guidance on segmentation, journeys, campaigns, and events
• Develop reusable templates, frameworks, and standardized operating procedures
• Support platform usage when necessary, while ensuring local teams manage their own campaign execution

Platform Development & Collaboration

• Collaborate with cross-functional teams including IT, CRM, Sales, and digital units
• Contribute to the evolution of the client’s marketing technology landscape
• Identify optimization opportunities and drive continuous improvements across the platform

Required Experience

• Strong hands-on experience with Microsoft Dynamics 365 Customer Insights (Marketing)
• Proven expertise in marketing automation, campaign orchestration, segmentation, and customer journey design
• Experience working with customer data structures and data modelling concepts
• Ability to align marketing objectives with technical platform capabilities
• Exposure to Dynamics 365 Sales and/or Customer Service is an added advantage
• Experience working within global or multi-market environments

Education Requirement

• Bachelor’s degree in Information Technology, Marketing, Business, or a related field (or equivalent experience)

Required Skills

• Dynamics 365 CRM
• Dynamics 365 Customer Insights (Marketing)
• Segmentation & Audience Targeting
• Data Modelling
• Customer Journey Design
• Campaign Management
• Marketing Automation

Language Requirements

• English – Proficient (mandatory)
• Swedish – Preferred

Remote Work: Up to 75%

Job Mode: Hybrid

Ideal Candidate Profile

The ideal candidate combines technical expertise with a strategic marketing mindset. They are capable of both hands-on execution and advisory responsibilities, with a structured and collaborative approach. The individual thrives in enabling teams globally rather than directly managing local campaign execution.

Application Method: Interested candidates can apply by sending their profile to hr@semiconservicenordic.com